The El Primero - Lipped and Tongued c/o The Rolling Stones.
Enthusiasts of the El Primero may not appreciate this but die hard Rolling Stones fans will flutter towards it like moths to a flame - Zenith have "lipped and tongued" the 12-hour chrono counter of the El Primero Chronomaster 1969 as a tribute to the iconic rock band .... and the man behind this Stones/Zenith pairing is ..... Jean-Claude Biver, Director of the LVMH Group (... Who else?).
The Rolling Stones say "We are delighted to be teaming up with such a wonderful brand as Zenith for our "14 On Fire" tour". M. Biver draws attention to the fact that "Disruptive thinking gave birth in the 1960's to the first chronograph movement timing to one 10th of a second....". But really, this is superb product placement for all concerned.
The watch takes the colour scheme of the original El Primero model of 1969 for the 30-minute counter and the 12-hour counter onto which the most famous logo in the history of popular music has been overlaid. An inscription plus the "Lip and Tongue" motif appear once again on the caseback to affirm the partnership. The Chonomaster 1969 Tribute to the Rolling Stones, the first model in this new series will be limited to 250 pieces.
More information at Zenith.