Love is in the air at Hublot - The Big Bang in Red - A special for St Valentine's day

The folk at Hublot appear to have come over all lovey recently when the launch of the latest edition of the Big Bang series was announced! Specially manufactured for St Valentine's Day 2010, (and don't forget it's February 14th!)  the new piece is somewhat of a departure from the 'typical' Big Bang in that it is aimed (like Cupid's arrow) directly at the fairer sex or the male collector whose sweetheart may be feeling a little overlooked in the watch department and whose conscience is pulling at his heartstrings.

The Hublot Big Bang in Red edition should surely tick that box. In keeping with the company's Art of Fusion ethos, it is produced in a white ceramic and red composite resin 38mm case on a red alligator and natural rubber strap it is a dazzling affair indeed with it's 126 diamonds on the steel bezel in particular catching the eye.

The watch features a quartz movement whose functions are; hours, minutes and seconds.

Featured on the Hublot site under 'Novelties', the Big Bang in Red further underlines the company's fun, funky  - and no doubt opportunistic - approach to it's place among watchmakers with it's eye on the more youthful, sporty and funloving client.