The Chopard Classic Manufactum - A New Collection For 2012.

The Scheufele family continue to honour the founder of the company, Louis-Ulysse Chopard, this time with a new collection simply named "Classic", this is the first piece in the portfolio, the Chopard Classic Manufactum.

Inside is an in-house movement, developed and created in the brand's Fleurier Manufacture but, unlike the highly regarded L.U.C. collection, it is not the calibre which seeds to pay tribute to the establisher of the Chopard brand, but rather the styling of the piece which takes strong inspiration from the pocketwatches from which the young M.Chopard first gained his prized reputation.

Pocketwatch styling generally means lots of empty dial space and clean-cut, understated styling - the Classic Manufactum piece has both in abundance. The pure, pristine dial is not made from enamel but it gives an impression of purity and bareness.  The slender numerals are positioned right at the edge of the dial and have a subtle sheen, the date window is proportioned and perfectly positioned and aligned with the 3 o'clock marker, the hands are eye-lash slim - all authentic features synonymous with traditional design.  At 6 o'clock a railtrack encloses the small seconds subdial.  Inside is the Chopard Calibre 01.04-C automatic movement with 60 hours of power reserve.

The Chopard Classic Manufactum will be available in rose gold, yellow gold and white gold editions, each polished and trim-bezeled case will measure 38mm across - on-trend for the smaller wrist/vintage styling so popular in recent times, and will be presented on a black alligator strap.

You might also like to browse our Chopard archives, including a biography of the brand here.